Halliburton's innovative Direction by Design™ software provides advanced bit design engineering to optimize directional performance. Utilized in conjunction with the process of Design at the Customer Interface (DatCISM service), Direction by Design software is a powerful means to optimize matched bit design for the specific directional application and drive system. Direction by Design software eliminates lengthy and expensive “trial and error” bit design. For the first time, it’s possible to define the connection between specific bit design changes and their full impact on the directional deliverables, so you can compare the performance of different bit designs before they are ever run. For the customer, it means fast, responsive directional drilling.